Coca-Cola has launched an international campaign called "Let's look at the world a little differently" in which invited people to see the positive side of life (movies shot with security cameras that showed good deeds, romantic moments, etc.).
In Portugal, the campaign was published on billboards and electric mupies, Showing positive views of life-simulating knitted pieces.
The Coca-Cola challenged the Grand Union to engage the Portuguese people with this positive view of the world.
Responding to this premise, the Grand Union decided to give the Portuguese the opportunity to share their positive views on a website programmed in knitting!